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The retailer has two new scents, for men and women.
October 8, 2014
By: Marie Redding
Senior Editor
Banana Republic will be launching two new fragrances on October 13th, for men and women, called Modern. Marissa Webb, creative director/executive VP of Design, said: “With the Modern fragrance collection, we looked to capture an essence of our spirit through a contemporary packaging design. Both fragrances reflect a sophisticated modernity.” The bottles are decorated with a raised decoration, which resembles a quilted, graphic pattern of square blocks. The women’s is round, and the men’s is square. Modern Woman is a watery fruity-floral that contains Sun Goddess rose petals – a key ingredient and exclusive Robertet specialty, the brand explains, which delivers a signature floral impression and dries down to soft, white amber. The fragrance opens with notes of Italian bergamot, nymphaea waterlily, blushing golden apple, and white peach; its heart includes Sun Goddess rose petals; White Butterfly cyclamen and Arabian jasmine; and the dxry down includes Indonesian patchouli, crystallized musk, powdery white amber and Madagascar vanilla. Modern Man is a cool, aromatic musk scent that opens with a sparkling watery accord and features the daikon as a signature note, which is a first in fine fragrance, the brand says. The Japanese radish is included to capture a fresh, zesty quality in an unexpected way. Modern Man opens with a sparkling watery Accord, red seaweed, juniper, and grapefruit; mid-notes are Japanese radish, White Cyclamen, and tamarind; finishing with a dry down of Rain Forest patchouli, solar musk, vetiver, white birch, and incense. Both fragrances will be available at Banana Republic stores in the US and Canada in October 2014, and in Japan, Russia, United Kingdom, Italy and France by the end of the year. All other international markets will launch in the first half of 2015.
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